OPEN LETTER TO THE ENTERTAINMENT COMMUNITY IN JOS CITY (Written By Solomon Inusa Nyimlo) [@solomoninusa)

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For over two decades we (Jos) pride ourselves as
the hub of entertainment in Nigeria and Africa
yet we have little or nothing to show for it
except the names we keep naming saying, this
or that person came out of Jos. Am honestly sick of this bullshit; we keep holding on to the past
and forgetting to work in the present to develop
and create a future we all desire. How has it profited us all that a Jesse Jags, MI
Abaga, 2face Idibia, Jeremiah Gyang, Saint Obi, Ice
Prince Zamani, Psquare and others all came out of
Jos? Has it given upcoming musicians a platform
to rise in their game and become superstars?
Why is it that “our Jtown ‘Heros’ have to leave the boundaries of this city before they come to
fame? Isn’t it time to begin to look inside?
Hmmm! 2015 is here people and its time we take the bull
by the horns and change our fortune, thus, the
course of entertainment on the plateau. It is our
responsibility, all of us to make it work from DJ’s,
Comedians, Musicians, On Air Personalities,
Promoters, Government, Churches, Event Managers, Club Owners and etc. It’s time we each
play our parts professionally for the good of all;
else we will continue to stay where we have
always been. Why am I writing this letter? It’s because am sick
and tired of this so called Jtown nonsense
entertainment industry were we don’t innovate
or create anything new. We just sit down and
wait for someone to begin anything and we just
begin to copy and copy wrongly. Every event you see is someone trying to out play his friends
or the other group and yet we still do it worse
than they did. How can we get respect? Why should we get
support? When all that we do is fight, beef, bad
talk each other behind our backs while we shake
hands and pretend we are pals. We cannot even
retweet, BC (broadcast) or share someone else’s
event or applauded their performance if they are not a part of ‘our crew’! Shame on us all. That is
why we walk the street of Jos claiming that we
the best rapper, producer, Singer, etc. with our
pockets empty, living in our parents’ house,
jumping from one Keke-Napep to another,
sipping cheap wine and carrying small girls around in the name of “we are entertainers” TO MUSICIANS If there is one major lesson we all have learnt so
far is this “Talent alone is not enough to make
you a success”, I walk around and see a lot of
talented youths in Jos with nothing to show for
it. We allow our gifts to blind us to the reality of
life that we often forget to do what is expected of us instead, we become proud and arrogant,
constantly in competition with each other
without a prize to be won. We divide ourselves into groups not with the
aim of harnessing our strengths to uplift our
careers but, with the aim to show off and out
perform others. We block opportunities for
others, hijack shows and events for what
reason? We don’t attend other artists’ shows unless we are on the roster. Even if we do, we
still won’t pay at the gate cos “we are artistes”!
What a shame!
Why should an artiste collect show money on
behalf of other artistes and keep it?
Why should artistes talk bad about others to get them off shows?
Why should artistes collect money for their show
and ask others to perform for free? Many of us artist blame OAPs for not promoting
our music on air well. Why should they? When
most of you artistes are not well informed about
what you do? You cannot be interviewed on air
cos your English is bad and your persona is
terrible and those of you who have had the opportunity to be represented are so ungrateful
and rude to OAPs. It’s about time we changed. 2015 is upon us friends, it’s time we unite and be
our brother’s keeper only then will the
government and other stake holders respect us
and pay us what is due. If we stand and defend
each other, we will open doors of prosperity
across board for all to enjoy. I besiege us all to develop ourselves and turn that talent into skills,
let’s see better performances on stage, great
music and love for our brothers or we will
become as said to the great Troy “Your Blessing
goes hand in hand with your curse.” TO ON AIR PERSONALITIES (OAP’s) AND DJs Just in case you didn’t notice, when was the last
time jtown was crazy about any show on radio
or TV? Not anymore! Cos you guys have lost
creativity and we are so bored with the same
programing every week without a well branded
local Jtown content. Isn’t it a shame that our radio playlist is full of music from Lagos and
yankee? Is it that Jtown music is below standard
or what? I get it maybe you feel that playing #jtownmusic
on your show will make it seem wacked or
better yet make you look or sound wacky.
Therefore to be a part of the happening OAPs,
you have to talk about Phyno, Jay-Z, MI, Wizkid,
etc and play their music but, you can’t talk about any Jtown artist cos “the station will say its
hype!” Is it not ‘hype’ when you talk about
‘outsiders’? Oh! I get it… its news ko! (Funny) I remember those days when Jtown OAPs and
DJs were responsible for creating stars such as
MI, Ice Prince, Law Breakers, Jeremiah Gyang, Grip
Boys etc, they walk the streets with pride and
respect knowing what they helped build… God
bless DB MC, Sterry J, Joey Kevin Lar, Kyenzee Ngupar, Eldee, DJ Sunny Jeff etc these guys made
stars in jtown. Today the story is different instead of OAPs and
DJs helping jtown artist they are busy competing
with artist for attention and fame. Note: Guys,
your fame comes with the work you do with
artistes! In this New Year I will love to see OAPs
finding ways beyond their company’s policies to help us build this industry with more hypes,
interviews, celebrity gist and more jtown music
on air plays. It’s time to celebrate our own Jtown
Stars and you can make it happen for us all. Your
reward should be the satisfaction you get for
helping to make a superstar. TO RECORD COMPANIES One thing that we saw in 2014 more in jtown is
the birth of record companies. I was elated with
this development thinking that this thread will
bring some organization to the development of
music in Jos but, I was wrong. It’s clear that most of these labels you hear artist
repin’ on their songs are just carved out names
for them to feel cool about what they are doing.
It’s almost like a thing of pride to say “I belong to
this crew.” A CREW is what they really are not
RECORD COMPANY! The few that could almost pass for a label are not
creative, instead of thinking outside the box and
finding ways to sell their artist they are busy
copying each other, mimicking the same events
every month end, award shows, promotions etc. It’s time for Jtown to showcase a new set of
record companies who will stick together to
make things work for their artistes and the
whole industry. Let’s see companies collaborating
with each other to do BIG events, award shows,
promotions etc. As soon as record companies put themselves
together we would begin to see growth and
respect in the industry that would begin to
attract financial supports, endorsement and
sponsorship form government, cooperate bodies
and philanthropists. TO MEDIA HOUSES It’s a shame when I see and hear what media
houses are doing to the entertainment industry
in Jos. Man! These guys are killing us! How can
you explain those policies they make preventing
OAP’s form talking about jtown artist and
events? OAPs have to almost kill themselves seeking permission to interview a local artist! I heard a radio station in Jos stopped a jtown
music show, for what benefit? OAPs are given
querries, their salaries are cut down because
they talked about a jtown event! Some would
rather make a Chris Brown or P-square top on
their music chat show than a local Jtown artist! It’s a shame that you are doing this to us your
own people. When I hear entertainment news on our local
station and it’s about AY Show or Beyonce, then
it’s a slap on our face. What you are telling us is
that we in Jos don’t do anything worth notice. I know you want to get paid for stuff but, when
it’s like you are victimizing us it calls for concern.
Please note: that when you support us and help
us grow then, we would have the money to
come pay for stuff. TO THE CHURCH, CLUB OWNERS, COOPERATE BODIES It’s amazing that its only in Jos that we have
company’s worth Millions of Naira operating
different business from Bakery, Communications,
Non Profits, Hotels, Clubs, Banks, House hold
products, Oil etc. with none of them supporting
or sponsoring entertainment in Jos and we still patronize them I thought that companies are supposed to have a
social responsibility (CSR) to the communities
where they operate? Can someone please tell me
what is the CSR of LG, MTN, AIRTEL, GLO,
THERMOCOOL, BANKS, CHURCHES, GUINNESS, OASIS
BAKERY, DSTV, GRAND CEREAL and the rest doing to the people of Jos especially the youths? I believe that in 2015, we entertainers will rise
up and ask these corporations to start supporting
us like they do in Lagos, Port, Enugu, other places.
Since our leaders in government and
communities would not demand that these
organization should support the youths, we must find a way to ask them ourselves. What am I saying? I want to see our own Jtown
artistes on bill boards as brand ambassadors for
these organization, let’s see them sponsoring
events and award shows in Jos with good
money, if they are not making a lot of it in Jos
they would have packed out since yet, they keep opening new branches in almost every street. Let’s see the churches paying good money to
gospel musicians even if they are members of the
same church. It’s a gift from God to us all to profit.
Some are called to preach, some to play
instruments, some to sing and others church
administration, all to the glory of God. TO THE GOVERNMENT It’s amazing how our government are looking
for ways to increase revenue, reduce
unemployment and attract investors to the state
and they are neglecting the entertainment
industry which is the right vehicle to do just that. I guess it’s because they see what we do as
some sort of hobby or a game or maybe they just
don’t care about us so, they mock us with a
ministry called “ministry of youth and social
development”/ “Ministry of culture and tourism”
with a 40+ year olds as commissioners who seat in offices doing what?… Do you know it’s only in Plateau State that you
will see a “Miss Plateau” or “Miss Culture and
Tourism” entering Keke Napep? They are not
even recognized by the government in fact, for
organizers of this event to get endorsement by
the government they have to pay, which is not bad but the kind of neglect these queens suffer is
pathetic. When will we see our government create
opportunities for our artist in Jos to rise out of
poverty? I mean really do something to subsidize
the cost of hosting events for jtown artistes?
When will our government stop bringing in
artistes from Lagos and Abuja for government event and use our local jtown artistes and pay
them well. It’s a shame when an artist will be invited from
Lagos and be paid over 2million Naira with flight,
security, hotel bills and a welcome visit to the
governor while our own Jtown artiste who are
‘privileged’ to get on a government event roster
are hardly paid N100, 000 my point is this, if you don’t celebrate us at home,
when will we be called outside Jtown and be
celebrated? I must commend the “pay your tax campaign” by
government who used our own local artistes as
ambassadors. That’s a start because we can
improve and do better and maybe someday we
will have a Jtown artiste as a Glo or MTN
Ambassador. IN CONCLUSION I will like to urge all Jtown people to support us
entertainers in Jos in 2015, there is already a
great support for comedians and Djs in Jos that is
why they are driving better cars and living better
lives than musicians. Let’s see you paying
N100000 and possibly more to musicians to perform in weddings, birthdays, and church
services. It’s going to be a great year for entertainment in
Jos but it requires all of us to join our hands
together and respect each other’s skills and
talents and increase appreciation for what we all
do. Only then shall we reap the fruit of our labor
in this industry. Shalom.
Sign: Solomon Inusa Nyimlo

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