Drake is nothing if not a master of misdirection. Part Harry Houdini and part Don Draper, there’s no straight-jacket he can’t wiggle out of, no PR disaster he can’t spin into good promo the second your eye is turned. He’s proven this throughout his decade of stardom, and he reminded us once again on Wednesday night (Jun. 13) with the arrival of his “I’m Upset” video.
One of the lessons that Drake has wisely internalized over his time on top is that every new release is a chance to change the narrative currently being imposed upon you. The hip-hop world was still waiting for his response to “The Story of Adidon,” the viciously personal Pusha T dis that many deemed a trump card in the ongoing beef between the two rappers. Rather than try in vain to turn that loss into a victory, Drake decided to play a different game altogether, unleashing the “I’m Upset” clip. The visual made no attempt to comment on or further the Pusha feud, and instead provided a truly irresistible bit of fan service — reuniting the cast of Degrassi: The Next Generation, the ’00s Canadian teen drama where Drake first found fame as an actor, for an imaginary high-school reunion.