Jason Derulo is no stranger to delivering catchy, uptempo hits, and “Colors” is no exception, but on Wednesday (April 11), the superstar stepped it up with the release of the song’s official music video.
The three-and-a-half-minute visual was shot in both Miami and Haiti, featuring beautiful people and a strong international presence, with flags from all around the globe. The video was helmed by Gil Green, who also directed Derulo’s “Stupid Love” and “Swalla” clips, and includes Wyclef Jean strumming guitar, people coming together with dance and soccer, and beautiful scenery from The Citadel Laferriére, a mountaintop fortress located in Nord, Haiti.
“Colors,” which is the Coca-Cola anthem for this year’s World Cup soccer tournament, hits all the right notes, making unity among all people a centerpiece of both the lyrics and video: “Ready the people/ A new day has just begun/ And I wear my colors on my back (celebrate, celebrate)/ We’re created equal/ One race, and that’s human/ Can’t wait till they all see, all see that.”
Check out Jason Derulo’s “Colors” music video below.